This Article over at Boy Genius Report, really tells us nothing that we should not of foreseen. High end devices from the likes of Asus and Acer are not expected and therefore will not be bought in big numbers right away. The MacBook Air has sold well, because it comes from Apple, you know, those people over in Cupertino that we trust to give us a product that will last for years. We trust Apple, like we used to trust HP, Chevrolet and the IBM Selectric(Bonus points if you know what that is). As it stands in the consumer PC space HP Acer, Asus, Sony, Dell, Gateway, Samsung, Lenovo and all the rest of the PC makers have been feeding us crap that won't even live out the warranty period.
Now they want to throw around some $1000 thin laptops and expect us to buy them? Fat chance.
There is a market for the devices and there are people that will purchase them, I know a few myself that would fall all over a quality Windows based laptop with a thin and sexy MacBook Air like design. However, as stated above they are not going to spend a grand on a device from one of the 'PC' makers, theses guys have burnt our butts a few too many times over the past few years with shoddy parts, crappy support and just a general lack of quality.
With that said, I do want to mention that most if not all the mass market PC makers do make some very nice machines. The problem is, these machines rarely show up in your local retail outlet, so most people don't even know they exist. In contrast there are no "Budget" Macs. If you want a MacBook, you have to pony up the cash. In exchange for that cash you get a machine that is capable of being with you for many years.
Something I like to Show my PC wielding friends, that think its fun to Joke around about the $2900 I gave for my Late 2007 MacBook Pro or the $1200 I gave for my 2007 MacBook.
| Machine | Monthly Cost | Current status |
| 2007 MacBook Pro | $60.41 | Still In use |
| 2007 MacBook | $21.42 | Still in use |
| 2008 Dell Insprion | $40.00 | Dead after 20 Months (mother board solder) |
| 2008 Dell Insprion | $31.81 | Dead after 23 months (Screen died) |
| 2007 HP (it tick me off so badly I don’t remember the model) | $53.84 | Dead after 13 months. ( switch for the lid) |
Simple Math ( cost of device/months of service life= monthly cost)
That little chart is approximate within a couple bucks on each device, thus showing that at least in my case it’s more cost effective to purchase a Mac. Not because of OS X or they supposed Sexiness of the device, but because the monthly TCO is cheaper. Note that the MacBook Pro was a personal indulgence and the only true performance machine in the list. The rest are run of the mill Core2 duo or slower machines, one of the Dells was a small business model and the other a consumer model, the HP was a rather expensive, at the time, 14” model. Notice that the MacBook, which is still in use, will forever be the least expensive laptop, even if it dies tomorrow.
Back to Asus and Acer, until they can shed the consumer assumption that a new PC has to be cheap these “UltraBooks” won’t be a success. The race to the lowest price needs to be over and quality need to return to the PC industry and we as consumers need to be prepared to support this, but we won’t. I don’t know what the answer is but, someone needs to challenge Apple in the Quality PC business. For the foreseable future though, I and many others will be buying MacBook Airs.